9 citations
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March 1981 in “Journal of Advertising” Magazines should self-regulate and collaborate to stop deceptive ads and protect consumers.
Health warnings can increase product sales over time.
2 citations
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January 2012 in “Berkeley technology law journal” Keyword advertising is effective for reaching and targeting consumers.
June 2018 in “Exchanges: The Warwick Research Journal” Advertising mixes truth and imagination to persuade consumers that products are essential.
November 2004 in “Oncology Times” Advocacy groups should avoid marketing partnerships that may imply drug endorsements.
April 1989 in “Archives of Dermatology” Pharmaceutical ads for Rogaine and Accutane may be misleading and not financially sensible.