Business Plan for the Creation of a Company That Produces and Markets a Natural Tonic Stimulating Hair and Facial Hair Growth in Sogamoso, Boyacá
May 2025
in “
Universidad Industrial de Santander
”
TLDR The business plan confirms the economic viability of producing and marketing a natural hair growth tonic in Sogamoso.
The business plan outlines the creation and marketing of a natural hair tonic formulated with minoxidil and natural oils to stimulate hair and facial hair growth in Sogamoso, Boyacá. It identifies a growing market demand for effective, natural hair products and evaluates production aspects to ensure product stability and safety. The sales strategy focuses on digital and phone channels, emphasizing accessibility through e-commerce platforms, social media, and personalized service. Financial analysis confirms the project's economic viability, considering production costs, initial investment, and expected profitability. The plan also addresses social and environmental impacts by using natural ingredients and eco-friendly packaging, promoting a sustainable business model.