Drugstore Clients' Expectations for Buying Ecological Hair Care Products in Vilnius

The study aimed to understand the expectations of pharmacy clients in Vilnius when purchasing ecological hair care products. A survey of 214 pharmacy clients revealed that most people bought hair care products from supermarkets (44.9%) and rarely read product labels, with only 20.8% doing so consistently. Few clients were aware of the harmful effects of synthetic additives in hair products. While most respondents viewed ecological products positively, over half were unaware of their benefits or differences from regular products. Only 7.5% felt there was sufficient information about ecological products in pharmacies, and 79.4% desired more detailed information. Clients generally did not trust pharmacists for advice on ecological products and supported expanding the product range and creating separate displays. The study concluded that people in Vilnius often purchased hair care products outside pharmacies due to numerous alternatives and lacked knowledge about the harmful effects of common cosmetic additives. Ecological products were mainly chosen for safety, influenced by doctor recommendations, price, and discounts.