Minority Hair Tax: Pricing Bias in Haircare Products
June 2023
in “
International Journal of Women’s Dermatology
”
The study investigates pricing biases in haircare products, revealing that products targeting coily/curly hair types are more expensive than those for straight hair. Despite the Black haircare industry being valued at $2.51 billion, Black women spend significantly more on ethnic hair products. The study used a -test with equal variances and found a significant price difference (< 0.0134), although it was limited by a small sample size focusing only on shampoos and conditioners. The conclusion emphasizes the need for fair pricing policies to ensure affordable access to haircare products for all hair types and advises dermatologists to be aware of these pricing disparities.