Results in a 'Flash': Recognizing Misleading Clinical Photography

The document discusses the prevalence of misleading clinical photography in dermatology, particularly in before-and-after images used for marketing and social media. It highlights how photographic conditions, such as lighting, camera angles, and subtle changes in expression, can create biased perceptions of treatment results. The study emphasizes the need for both physicians and patients to critically assess these images, using guidelines like "LAMPS" (Lighting, Angles, Make-up, Position, and Shadowing) to identify potential biases. The article calls for increased awareness and education to prevent unrealistic expectations and dissatisfaction among patients.