Wearing a toupee makes men seem more attractive and slightly healthier, but doesn't change how confident they appear.
Toupees improved perceived attractiveness, especially by older people, but had little effect on perceived self-assurance and health.
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March 2019 in “Economic Inquiry” Balding men value hair restoration highly, willing to pay over $5,000 for a slight improvement.
November 2025 in “Research Repository UCD (University College Dublin)” Baldness is stigmatized as unattractive and is often mocked in media, affecting mostly Caucasian men.
The review suggests the study on male pattern baldness needs more detail on sample size, methodology, bias, and ethical considerations.