A Descriptive Study on Customer Satisfaction with Special Reference to HUL Ltd
December 2016
in “
Zenodo (CERN European Organization for Nuclear Research)
”
TLDR Customers value quality over cost and want advanced products for skin, hair, and beauty concerns.
The study focused on customer satisfaction with Indulekha products, a leading cosmetics brand under HUL Ltd, highlighting the importance of quality over cost for consumers. It found that customers prioritized product quality and desired more advanced offerings, particularly due to concerns about skin, hair, and beauty, including hair loss. The study emphasized that customer satisfaction was crucial for brand loyalty and market leadership, as dissatisfied customers could negatively impact brand value and company performance.
