The Impact of Influencers on Medical Communication: The Good and Bad Sides of a New Phenomenon

The document discusses the influence of social media influencers on medical communication, highlighting both positive and negative aspects. Influencers, who have emerged as new celebrities with the rise of the internet and social media, often share medical advice and opinions, impacting public perception and behavior. The internet also provides a platform for healthcare professionals to educate and promote health initiatives. The discussion includes perspectives from medical professionals, such as psychiatrist Ewa Bieber, on how influencers and algorithms affect social media users' behaviors.